Mobile changes everything. It’s the first screen you see when you get out of bed. It’s the screen that we look at continuously throughout the day.
In the car, the bus, at lunch, walking. Everywhere. All the time.
Mobile is also Local. It’s tethered to the neighborhood where you are right now. It is connected, aware and social.
It is the real time junction point between here, now, and the places where you shop, eat, drink, exercise, get your dry cleaning, and your hair and nails done.
Mobile is the reason that we built BlueList, a breakthrough new service that makes it easy for consumers to receive targeted, real-time offers to their iPhones and Android devices from the merchants that they already like.
BlueList is built around the concept of proximity. Offers broadcasted on the BlueList are truly Nearby -- i.e., a five minute drive or less.
Hundreds of merchants from dozens of categories, including restaurants, coffee & tea, drug stores, dry cleaners, hair, spa, fitness, entertainment, pet supplies, and medical/dental are already onboard for our first launch market, which includes the greater San Fernando Valley, Santa Clarita, and Conejo Valley (Ventura County).
BlueList is a beautifully designed app that offers you daily deals at the places you already like to shop.
BlueList doesn’t just know your neighborhood. It knows where to find the best deals in your neighborhood.
What makes BlueList different from deal voucher sites like Groupon is that it’s:
Best of all, there are no vouchers involved of any kind. You pay the merchant directly as before. Everything that you need to redeem is incorporated into the app.
Before we started building BlueList, we talked to hundreds of merchants across numerous categories, geographies and demographics.
They all told us the same story.
Merchants told us of struggles to bring new customers through the door; of difficulties growing good customers into great ones; and the challenges of driving increased transactions throughout the day, week and month.
Gone was the old standby of advertising via Yellow Page ads, Newspapers and direct mail. The new generation just doesn’t relate to these mediums.
Pressed to find new business, merchants often resorted to financial bloodletting in the form of Deal Voucher Sites. These services force merchants to commit to margin-killing discounts and require revenue sharing with the Deal Voucher operator.
But, what was pitched as “customer acquisition cost” quickly proved to be a “sucker bet” instead.
Fortunately, BlueList is a different kind of company. The reason we are different is fundamental. BrightStreet Ventures, the parent company behind BlueList, is the technology arm of a shopping center with 30 years of operating experience and over 1500 merchants in its portfolio (NewMark Merrill Companies).
As such, we are not only experts in the business of retailers, but bleed for our merchants as well. We are uniquely aligned with our merchants. Their success is ours, and so our approach is holistic.
The system that we’ve built consists of two parts – a free consumer download for iPhone and Android users; and a game changing Offer Management System (OMS).
Through BlueList’s Offer Management System you can:
But, here’s the amazing part. BlueList is not only simple to use, it’s also incredibly inexpensive to use.
Only 99 cents per location per day, BlueList offers you, the merchant, great flexibility to leverage the power of mobile marketing in a way that saves money and protects your margins.
There are no Contracts, no Memberships, no Revenue Share of any kind. There is no lock in, and we’ve built a system that puts you in total control.
There is no equipment to buy, no technology to learn, no tie-in to your POS.
Click on the Merchant Login tab, and sign up, or talk to one of our team members and we will help you get your account set up.
Within only a few minutes, you will be able to start posting offers to the thousands of BlueList customers in your area, and reap the benefits of having a real-time connection to nearby consumers…on terms that work best for you.