Mobile Offers Made Easy

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Your Neighborhood Full of Savings.

Mobile changes everything. It’s the first screen you see when you get out of bed. It’s the screen that we look at continuously throughout the day.

In the car, the bus, at lunch, walking. Everywhere. All the time.

Mobile is also Local. It’s tethered to the neighborhood where you are right now. It is connected, aware and social.

It is the real time junction point between here, now, and the places where you shop, eat, drink, exercise, get your dry cleaning, and your hair and nails done.

Mobile is the reason that we built BlueList, a breakthrough new service that makes it easy for consumers to receive targeted, real-time offers to their iPhones and Android devices from the merchants that they already like.

BlueList is built around the concept of proximity. Offers broadcasted on the BlueList are truly Nearby -- i.e., a five minute drive or less.

Hundreds of merchants from dozens of categories, including restaurants, coffee & tea, drug stores, dry cleaners, hair, spa, fitness, entertainment, pet supplies, and medical/dental are already onboard for our first launch market, which includes the greater San Fernando Valley, Santa Clarita, and Conejo Valley (Ventura County).

BlueList Offers a Compelling Value Proposition for...

Great Deals on Real Time Offers that are Hand Crafted by Merchants You Like

BlueList is a beautifully designed app that offers you daily deals at the places you already like to shop.

BlueList doesn’t just know your neighborhood. It knows where to find the best deals in your neighborhood.

What makes BlueList different from deal voucher sites like Groupon is that it’s:

  • Free: A free download for iPhone and Android users
  • Local: BlueList is full of hundreds of Everyday Offers within a short five minute drive
  • Mobile: It’s made from the ground up for mobile
  • Simple: You can view offers by List, Listing or Map
  • Flash: There are deep discount Flash Deals that last just a few hours
  • Deep: Offers are sortable by Nearby, Popular, Category, Favorite; You can even Search within the Listing to find specific descriptions within offers
  • Social: Offers are easy to share, like, get directions to or view the merchant’s Yelp listing. You can even share your feedback directly with your favorite merchants.

Best of all, there are no vouchers involved of any kind. You pay the merchant directly as before. Everything that you need to redeem is incorporated into the app.

BlueList is Mobile Offers Made Easy

Before we started building BlueList, we talked to hundreds of merchants across numerous categories, geographies and demographics.

They all told us the same story.

Merchants told us of struggles to bring new customers through the door; of difficulties growing good customers into great ones; and the challenges of driving increased transactions throughout the day, week and month.

Gone was the old standby of advertising via Yellow Page ads, Newspapers and direct mail. The new generation just doesn’t relate to these mediums.

Pressed to find new business, merchants often resorted to financial bloodletting in the form of Deal Voucher Sites. These services force merchants to commit to margin-killing discounts and require revenue sharing with the Deal Voucher operator.

But, what was pitched as “customer acquisition cost” quickly proved to be a “sucker bet” instead.

Fortunately, BlueList is a different kind of company. The reason we are different is fundamental. BrightStreet Ventures, the parent company behind BlueList, is the technology arm of a shopping center with 30 years of operating experience and over 1500 merchants in its portfolio (NewMark Merrill Companies).

As such, we are not only experts in the business of retailers, but bleed for our merchants as well. We are uniquely aligned with our merchants. Their success is ours, and so our approach is holistic.

The system that we’ve built consists of two parts – a free consumer download for iPhone and Android users; and a game changing Offer Management System (OMS).

Through BlueList’s Offer Management System you can:

  • Target: BlueList is Real-Time and Self-Service, meaning that you can create and update offers every day, in a wide variety of ways, such as type of discount, type of customer, or time of day – based upon your customer engagement objectives.
  • Tune: Because its template-driven, BlueList doesn’t require ‘creative,’ other than filling out a simple form and uploading a picture, and offers can be updated or turned on or off at any time.
  • Traffic: Because we and our partners are shopping center owners, we are in the unique position of being able to market directly to the shopper at the shopping center itself, so as to engage consumers for adoption of BlueList at ground zero – i.e., the point of consumption.
  • Track: With an intuitive, easy-to-follow interface, you can easily track your results both in aggregate, and on a store-by-store basis.
  • Talk: Get private feedback from consumers who will rate your business after their redemption of the offer. The feedback is only visible to you, not to all consumers, as is the case with reviews on Yelp.
  • Tackle: You now have an effective ‘Mobile Strategy’ and you level-the-playing-field between you and large chain stores/online retailers with large budgets and their own mobile sites.

But, here’s the amazing part. BlueList is not only simple to use, it’s also incredibly inexpensive to use.

Only 99 cents per location per day, BlueList offers you, the merchant, great flexibility to leverage the power of mobile marketing in a way that saves money and protects your margins.

There are no Contracts, no Memberships, no Revenue Share of any kind. There is no lock in, and we’ve built a system that puts you in total control.

There is no equipment to buy, no technology to learn, no tie-in to your POS.

Take the Next Step...

Click on the Merchant Login tab, and sign up, or talk to one of our team members and we will help you get your account set up.

Within only a few minutes, you will be able to start posting offers to the thousands of BlueList customers in your area, and reap the benefits of having a real-time connection to nearby consumers…on terms that work best for you.